I have always been the
slightest bit curious as to what all goes in to putting on a fashion show and
the ins and outs of the process. I have to say I am a bit addicted to fashion
shows – if one is on TV or a store is playing the newest season’s fashion show
as part of their window front/display I will most definitely stop and watch.
Guilty confession…when I was in college I has a secret desire to become a
Victoria Secret model; needless to say when I found out I was 2 inches short of
meeting the height requirement I was quite disappointed that I would never get
to wear a pair of Angel wings and walk down a runway… But a girl can always
dream, right…?
For today’s post Akshay,
a lifestyle and health blogger, is guest posting and sharing some fabulous secrets
for hosting a fashion show!
Fashion shows are everywhere. They are art and trendiness
combined together. They give cities their unique identity. With brands jostling
for attention and vying for a meaty pie, you can expect these glitzy and
pompous events to go bigger and better in scale in future. But yes, they often
blow away the people, titillate the senses and bring the best out of the
fashion world. Ask any designer or event planner and they would tell the
pressure to exceed expectation at such shows. Plus, guest experience matters
the most at these events this is where event planners have their task cut
out.
Here are tips to host a fabulous fashion show -
Look to create a
stimulating atmosphere
First thing first – go and get a great set up for the event as
only this can ensure stimulating experience for guests. The set-up has to be
such to grab attention and create a matchless variety of visual experience. The
location has to be such that is in sync with the theme of the show. Plus, the
use of lights and music has to be done in a subtle manner to keep people
focused and engaged.
Get the lights and
music right
Lights and music to fashion shows can be the real
differentiator. They can create the dramatic and stimulating effect and help an
absorbing ambiance to be effected. The lighting must be bright so that designs
can best be exhibited and photographers can capture the event essences
perfectly. Similarly, never go with slow and sultry music and rather opt for
one that is upbeat and energizing to force people tap the feet.
Leverage
technology to the hilt
Event planners have started utilizing the technology to boost
the merit of fashion shows and to deliver matchless experience to users. Right
from beaming the event live across social networks to installing big screens –
every step should be taken to let the event realize its true potential with
ease. The event can be advertised using social channels and e-mails and
e-invites sent as well. This is how a top-class event can be organized without
breaking the bank.
Choose models with
care
The selection of models often decides the success of a fashion
event. After all, you have an audience that are there to see and admire a range
of styles and body types in regard to fashion. So, you must choose models that
personality in sync with the occasion. Models with variety in their looks are
always a good bet to let brands convey their gist and essences in a great
way.
Treat the guests
like celebrity
Guests to your fashion show must feel special in true sense. In
fact, they may expect nothing less than a celebrity-like treatment in every
aspect of the way. A top event management agency knows how to pamper the guests
and make them feel more than welcome. It keeps everything correct, be it foods,
drinks or gift bags and let the guests enjoy the show like a true-blue
royalty.
Author Bio:
Akshay Sharma is a digital marketing enthusiast and has written many
topics in the related field. He works with Wonderland Agency, which is among
the best event agency in the UK.
Ideas muy interesantes.
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