For a few months now I have heard rumors that Abercrombie had reinvented themselves and are heading in a new direction. In all honesty I wasn’t too eager to go home and Google Abercrombie to see their new look. I always have associated the brand with high school days, super short skits, tight shirts, and tees with texts; so basically in mind if you are over the age of 20, which is pushing it, Abercrombie in my mind was definitely too young to be wearing.
Imagine my surprise a few nights ago when I finally ventured around the Abercrombie site and discovered that Abercrombie now stocks long skirts, are using slightly older models, and that their clothes actually have a classic, stylish, chic look about them with an air of conservative.
The thing I was most surprised by were their sweaters. They are seriously on par with the sweaters at Madewell and J. Crew and are reasonably priced.